Back to School 2018

Discover how UK shoppers are preparing for the new school year

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Back to School starts in July

Brits are top of the class when it comes to kitting out for the new school year, according to new research from YouGov and Ingenico Group, with 52% of consumers saying they intend to finish their back to school shopping before the end of July.  

Download the infographic to find out more about the school supplies shopping surge across Britain.

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Opportunities present themselves for online merchants

“As ‘back to school’ has a clear cut-off date – when children often need new shoes to replace the ones they haven’t tried on for six weeks – it may be that offering next-day click and collect could prove to be a key differentiator for retailers.

We see something similar in the week leading up to Christmas Day, where those offering it generally generate far higher sales growth than those who don’t.”

Andy Mulcahy, Strategy and Insight Director, IMRG

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Back to School abroad

Discover how other countries prepare for Back to School

Back to School

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