Improve customer experience instore
A common problem in footwear stores is the delay between a customer requesting an item and the store assistant providing it – if available. Staff are required to attend to multiple customers whilst also wasting time to check stock in between serving. During this time, sales opportunities can be missed and customers can become frustrated, leaving a negative brand experience. Additionally, once customers are ready to purchase, the current system in the majority of footwear stores forces them to queue again which can be another frustration if the store is busy.
Increase efficiency in the selling processes
Schuh wanted a bold, market-leading way to improve customer satisfaction, decrease waiting times and accelerate sales. In a move to totally transform the shopping experience, schuh’s strategy was to gradually remove the traditional cash register from all stores, replacing it with hand-held mobile payment devices that could also check inventory in real-time.
To achieve this, schuh required a customizable and scalable mPOS solution to match their ambitious plans. This revolutionary strategy would make each customer’s instore experience richer, smoother and more personal.