Funidelia was established in 2011 when co-founders Carlos Larraz (CEO) and Toño Escartin (chief business development officer) spotted a gap in the market for a Europe-based fancy dress supplier, having seen friends import costumes from the US and paying costly customs taxes and shipping costs.
Originating in Spain, Larraz and Escartin put plans into action to become a high-volume transaction company – required for success in the niche industry. The duo focused on expanding into other European markets online and using key holidays to bolster sales. On an average month, Funidelia sees 9,000 transactions; these figures soar during peak sales. On Halloween, for example, sales increased by 344%, while carnival season saw a 789% growth in transactions.
To operate successfully, the growing online marketplace required an international payments partner that could manage sporadic transaction influxes, while ensuring data security. With a choice of 14 local payment methods, the world’s largest payment acceptance network, and a 99.95% availability, Ingenico ensures that Funidelia is able to sell easily across borders and handle increased peak volumes with ease.
Since the contract began in 2014, Ingenico has become a key partner in Funidelia’s international development, relieving the regulatory burden associated with the acceptance of payments in diverse regions. It provides the easy setup of new payment methods, reduces costs, and delivers a responsive mobile checkout to support the 70% of Funidelia’s transactions which are now made on mobile.
Funidelia now operates in 32 European markets and is looking to expand further across the globe after exceeding 20 million euros in 2018.