Pennies’ micro-donations are anonymous – personal data-free, quick, and a choice every time. The retailer chooses the charity that its customers can support. No data is collected, and there is no follow up; it really is about dropping a few pence in a charity box – but via a debit or credit card.
According to a recent survey by Pennies, Brits prefer (70% of UK Consumers surveyed) to give to charity in small amounts on an ad-hoc basis, however, over a third of us (39%) now frequently leave the house with no cash.
Ingenico Pennies-enabled payment devices are currently activated in over 3,000 terminals in the UK across merchants as wide ranging as David Lloyd Leisure through to Topps Tiles. With Ingenico’s expertise in remotely managing payment devices in the field, Pennies’ solution can be seamlessly deployed throughout the UK’s largest standalone payment terminal installed base, instantly providing merchants with the opportunity to raise funds for charity with an extra touch at the point of sale.
Supporting donations in-store through standalone terminals, Ingenico and Pennies helped charities like British Heart Foundation, Macmillan Cancer Support and the Wilderness Foundation to reach people in their local stores; thus ensuring consumers can give generously when completing payment via the payment method most convenient to them.
In October 2015, Topps Tiles introduced Pennies into its Ingenico payment terminals and the charity application is now available in 369 of its stores. With an average donation value of 34p, customers of Topps Tiles have raised over £96,000 for Macmillan Cancer Support. These funds will help Macmillan to ensure they can be there for people affected by cancer; support that can make all the difference to a family coping with and beyond the impact of cancer.